Patricia FinneranTricia Finneran is the Principal of Story Matters. Her work advances the use of film and video as a powerful tool to reach, engage and influence audiences. She works with filmmakers to help shape stories, provide distribution and engagement strategies, and develop outreach and engagement campaigns. She also works with non-profit organizations, funders and social entrepreneurs to create projects that advance their goals using effective storytelling and audience engagement.


Over the past two decades she has held senior positions at Sundance Institute, American Film Institute and IFP New York. She continues to consult for Sundance Documentary Program and the Good Pitch, an innovative funding and partnership development platform for social justice documentary presented by BritDoc Foundation in partnership with Sundance. She also consults for the Harmony Institute on their new tool IMPACT SPACE, a dynamic interactive platform that provides data visualization of media impact for documentary films.


Recent projects include the engagement campaign for How To Survive A Plague (2012) from IFC Films, and the Independent Lens feature The Revolutionary Optimists (2013). She directed strategy and launched the educational outreach campaign for the Weinstein Company release, Bully (2011). The Bully Project reached more than 2 million US students and educators.