Jennifer MacArthur is a multi-platform communications and engagement strategist with a focus on social issue documentary and civic engagement. Her background spans over 15 years working in radio, film and TV, publishing and the web.
Most recently, as director of TV + digital media engagement for the National Center for Media Engagement (NCME), Jennifer led the organization’s National Impact Partnership with ITVS Community Cinema, the largest film screening and engagement program in television. She consulted on The Working Group’s Not In Our Town Building Inclusive Communities Initiative for public broadcasting stations, and served on the strategic advisory board for WQED’s iQ:smartmedia transmedia education initiative. In addition to her work supporting broadcasters and distributors, Jennifer expanded NCME’s reach into the independent producer community. She was a reviewer for CPB’s Diversity and Innovation Fund and Latino Public Broadcasting’s Public Media Content Fund, and trained station-based and independent producers for the 2011 CPB/PBS Producers Academy. She also co-produced the 2011 Firelight Media Producers Lab 2-day seminar “How to Develop Community Engagement Strategies for Your Media Project” for 60 producers of color at the Open Society Foundations.
In 2008, out of a passion for helping producers and organizations create impact, Jennifer formed Borderline Media. Currently, Borderline is spearheading the engagement campaign for HBO’s critically acclaimed film Gideon’s Army, which premiered in US Documentary Competition at the 2013 Sundance Film Festival and won the Editing Award. The film will have its national broadcast on HBO Documentary Films’ 2013 summer series. Borderline Media is also consulting on a number of other projects: the Online Video Engagement Experience (OVEE), ITVS’ groundbreaking social TV platform for public media that enables live interaction and social media integration with simultaneous video streaming; Sandy Storyline, which the 2013 Tribeca Film Festival will showcase at their new juried transmedia exhibition Storyscapes; Street Fighting Man, a documentary in production and slated for release in fall 2013; and partnership strategy and development for Active Voice’s work in support of Gideon’s Army. Past projects and clients include the Emmy® nominated POV documentary Traces of the Trade(2008), Thomas Allen Harris’ Digital Diaspora Family Reunion Roadshow, Housing is A Human Right, Arts Engine/Media That Matters and the Alaska Broadcasters Association.
Prior to forming Borderline, Jennifer produced StoryCorps Griot, a national tour that collected and distributed the oral histories of African Americans in partnership with NPR and the National Museum of African American History and Culture at the Smithsonian. She also held positions at Link TV, Scholastic Entertainment and Village Voice Media.
Jennifer is regularly invited to speak at conferences and industry events, including: the Wyncote Foundation Roundtable, CPB/PBS Producers Academy, National Endowment for the Humanities, Sheffield Doc/Fest, Ambulante Film Festival Interactive Conference and SilverDocs International Documentary Conference. Additionally, she sits on the National Federation of Community Broadcasters’ African American Radio Stations Advisory Council. In 2012 Jennifer was one of 12 senior film professionals selected by the BritDoc Foundation to participate in their prestigious Impact Producers retreat in the UK. She holds a BA in liberal arts and a Certificate in film production from The New School, and lives with her husband, documentary photographer and scuba diver Simon Andrew MacArthur, in Brooklyn, USA.Borderline Media Team