A medium of cultivation, conveyance, or expression. Mass Media. The means of communication that reach large numbers of people, such as film, television, newspapers, and radio. New Media. Artworks that use multimedia, computers or communications technologies in creative expression. Social Media. Any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website. Transmedia. Storytelling across multiple platforms that engages audiences in a narrative experience at different entry points, but which have unique and independent threads that taken together form an overall story universe.